VRNISH, the 1st worldwide VR locations directory, has released a white​ ​paper​ ​about the​ ​VR​ ​location-based​ ​entertainment​ ​phenomenon,​ ​and​ ​how​ ​the emergence​ ​of​ ​VR LBEs​ ​is​ ​deeply​ ​transforming​ ​the​ ​VR​ ​industry​.

“When we launched VRNISH, in June 2017, we were driven by a strong belief: ​ ​VR​ ​locations​ ​have​ ​a​ ​pivotal role​ ​to​ ​play​ ​in​ ​evolving​ ​VR​ ​from​ ​a cool​ ​but​ ​nascent​  tech​ ​novelty​ ​to​ ​a mass-market​ ​entertainment​ ​platform​. This belief is now shared by the vast majority of the VR community”

Bertrand Wolff, co-founder of VRNISH.


At a time when VR is facing increasing skepticism due to its slow adoption in-home, it is crucial to study in more depth the Out-of-Home VR phenomenon. Namely, to measure its current state, its obstacles, and its potential as a full-fledged business, as well as to consider its role in the development of Virtual Reality. This​ ​white​ ​paper​ ​explores​ ​the​ ​current​ ​state​ ​of​ ​the​ ​VR​ ​industry​ ​and​ ​VR location-based​ ​VR​ ​market​ ​more​ ​specifically.​ ​It​ ​provides​ ​in-depth​ ​analysis​ ​and perspective​ ​on​ ​the​ ​value​ ​that​ ​VR​ ​LBE​ ​delivers​ ​the​ ​industry,​ ​the​ ​challenges​ ​it faces​ ​as​ ​it​ ​looks​ ​to​ ​rapidly​ ​expand​ ​globally,​ ​and​ ​its​ ​most​ ​promising​ opportunities going​ ​forward​.


The VRNISH white paper can be downloaded here

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