VRNISH, the 1st worldwide VR locations directory, has released a white paper about the VR location-based entertainment phenomenon, and how the emergence of VR LBEs is deeply transforming the VR industry.
“When we launched VRNISH, in June 2017, we were driven by a strong belief: VR locations have a pivotal role to play in evolving VR from a cool but nascent tech novelty to a mass-market entertainment platform. This belief is now shared by the vast majority of the VR community”
Bertrand Wolff, co-founder of VRNISH.
At a time when VR is facing increasing skepticism due to its slow adoption in-home, it is crucial to study in more depth the Out-of-Home VR phenomenon. Namely, to measure its current state, its obstacles, and its potential as a full-fledged business, as well as to consider its role in the development of Virtual Reality. This white paper explores the current state of the VR industry and VR location-based VR market more specifically. It provides in-depth analysis and perspective on the value that VR LBE delivers the industry, the challenges it faces as it looks to rapidly expand globally, and its most promising opportunities going forward.
The VRNISH white paper can be downloaded here